Beijing (ZXZC)- On October 26, Dongfeng Motor's premium new energy vehicle brand, VOYAH, inaugurated its VOYAH showroom in Copenhagen, Denmark, and kicked off sales of its Dreamer (DREAM) MPV model.

Photo credit: VOYAH

Since its official market launch on October 12, the refreshed version of the VOYAH Dreamer has been witnessing skyrocketing sales, with over ten thousand pre-orders in the first 24 hours in China. Capitalizing on domestic success, the VOYAH Dreamer has now embarked on a new overseas chapter. Simultaneously, VOYAH showcased three of its models, the Free SUV, the Dreamer MPV, and the Zhuiguang sedan, at the eCar EXPO in Denmark, which also marked the Zhuiguang sedan’s European premiere. The Zhuiguang is set to enter the European market in the near future.

VOYAH has partnered with K.W. Bruun, an established automotive distributor in Denmark, founded in 1914, known for being one of the largest importers of vehicles in the Nordic region. This partnership will provide VOYAH with a strong foothold in the Danish market, thanks to K.W. Bruun's extensive dealer network and robust reputation.

To cater to the specific needs of European customers, the VOYAH Dreamer underwent targeted optimizations in handling and in-car technology. In terms of handling, the vehicle was rigorously tested in northern Europe for over 100 days, covering 52,200 kilometers and various terrains in countries such as Norway, Sweden, the Netherlands, and Denmark. The rigorous testing encompassed cities, suburbs, highways, mountains, coastal areas, and tunnels. In terms of in-car technology, VOYAH developed a new European version of the infotainment system, tailored to local aesthetics and user preferences, offering a more streamlined and user-friendly interface along with region-specific applications.

Photo credit: VOYAH

VOYAH has already entered markets in Norway, Israel, and Finland. Following this successful debut in Denmark, VOYAH is poised to expand its international presence, with plans to enter the other European markets, including Germany, France, and Italy.