Beijing (ZXZC)- On September 25, as part of its internationalization strategy, Chinese automaker Changan Automobile held a signing ceremony with its Thai dealers and an executive study camp at its Global R&D Center.

Opening ceremony; photo credit: Changan Automobile

In today's fiercely competitive automotive market, product innovation is a cornerstone of success. During the event, Changan detailed its product plans for the Thai market, including a rich product matrix and forward-thinking product design. These endeavors aim to enhance the user experience for Thai customers and unfold Changan's blueprint for market development in Thailand.

Changan's Vice President, Wang Hui, expressed a collaborative vision with Thai dealers, emphasizing the need to "co-create, co-innovate, co-effect, and co-business." He outlined four key tasks, which include expediting brand image construction, rapidly building channel capabilities, deeply implementing the Changan service concept, and resolutely achieving sales targets.

In the firsts months of this year, Changan's self-owned brands demonstrated significant inroads in international markets, with overseas sales reaching 154,527 units, up 19.48% year on year, according to the automaker’s sales report.