On February 17th, VOYAH, the premium EV brand of Dongfeng Motor, officially announced its foray into the European market through Norway, becoming China's first state-owned new energy vehicle brand to expand globally.

Photo credit: VOYAH

The fresh high-end EV brand will make its official debut in June 2022 in Oslo, Norway. The city will also home the first VOYAH overseas flagship store.

Currently, VOYAH has one production model on the market, the VOYAH FREE. The model is positioned as a premium intelligent electric SUV, priced at RMB338,000 $53,361 setting a new standard of China-made EVs. The brand aims to deliver its VOYAH FREE model to the Norwegian public in the last quarter of this year.

It only took VOYAH six months to start its global voyage since its delivery started. The young EV brand attributed the achievement to its parent company, Dongfeng Motor’s vast resources worldwide.

According to VOYAH, it will cooperate with Dongfeng Motor Industry Imp. & Exp. Co., Ltd. DFMIEC the first nationally-approved foreign trade corporation in the Chinese auto industry. DFMIEC’s business covers Eastern Europe, Southeast Asia, the Middle East, Africa, and South America, in over a hundred countries and regions.

Norway is the first stop of VOYAH’s globalization, with more European countries awaiting its presence.

Notably, based on Norway and other European countries’ consumer demands, laws and regulations, and market environment, VOYAH has started developing and testing complementary products designated for the European market.