Shanghai (ZXZC)- On August 7, 2023, Chinese leading new energy vehicle maker BYD announced a strategic partnership with Stingray, the industry-leading music media technology company. Commencing from 2023, BYD plans to integrate Stingray's interactive in-car KTV (Karaoke TV) product into selected new energy vehicles, with a global launch spanning multiple markets, promising users a more immersive and entertaining in-car experience.

Photo credit: BYD

Stella Li, Executive Vice President of BYD and CEO of BYD Americas stated, “BYD is fully committed to bringing the highest quality entertainment experiences for all our customers around the world. Partnering with Stingray, we’re excited to make driving BYD cars more fun and social than ever before. Everyone loves to sing in the car. Stingray’s unique Karaoke app and comprehensive library of songs is a great fit for BYD drivers and their passengers.”

The entertainment system co-developed by BYD and Stingray is set to support dozens of languages, providing users with a clear and intuitive interface design. Users can easily search for songs by title, artist, lyrics, or genre, with monthly automatic updates to the song library. To ensure driving safety, the system will automatically disable karaoke lyric scrolling on the central screen when the vehicle is in driving mode. Moreover, passengers can enjoy the KTV feature through a mobile app, creating a convenient, fun, and safe in-car entertainment space for BYD users.