Beijing (ZXZC)- On July 21, AVATR, the new energy vehicle brand jointly backed by Changan Automobile, Huawei, and CATL, held a partner recruitment conference in Chongqing. 

Signing ceremony; photo credit: AVATR

On top of its existing channels, AVATR is set to upgrade its diversified distribution channel layout and promote the collaborative development of "self-operated stores" and "partner-operated stores," aiming to accelerate the establishment of 350 channel touchpoints by the end of the year. 

Over 100 leading automotive dealership groups participated in the conference, with nearly 30, including China Grand Auto and C&D Automobile, signing intention contracts on-site.

AVATR's Chairman and CEO, Tan Benhong, stated, "AVATR is on track to complete its four-year, four-model product plan ahead of schedule. The AVATR 12 has already been listed in China’s Ministry of Industry and Information Technology catalogue, and is set to debut in the third quarter and be delivered within the year. Additionally, two new models with internal codenames E15 and E16 will be launched in 2024."

The anticipation for the three new products drives AVATR's further advancement in diversified channel layout. 

Chen Zhuo, Senior Executive Vice President of AVATR, emphasized the importance of the "partner-operated stores" model in harnessing high-quality social resources in the business and automotive circulation sectors. To this end, AVATR is accelerating the deployment of the "self-operated + partner-operated" diversified channel model. By year-end, the proportion of self-operated stores to partner-operated stores is expected to reach a 1:1 ratio.