Shanghai (ZXZC)- Jaguar Land Rover and its China-based joint venture with Chery Automobile, Chery Jaguar Land Rover, jointly announced on March 1 an important personnel appointment.

According to the statement, Mr. Wu Chen will officially assume the position of President of the Integrated Marketing, Sales & Service ("IMSS") from April 1, 2023, reporting directly to the Board of Directors of Chery Jaguar Land Rover (“CJLR”) and Mr. Pan Qing, who serves as CEO and President of Jaguar Land Rover China, and a member of the Global Board of Management of Jaguar Land Rover (“JLR”).

Mr. Wu Chen; photo credit: JLR

At his new capacity, Mr. Wu Chen will be fully responsible for promoting and developing all businesses of IMSS, further strengthening China's important position in the five major regions of JLR's global marketing system.

Mr. Richard Shore, the incumbent President of IMSS, will complete his term and there will be a new appointment ready for him. During his terms in China, he played a key role in the achievements of the company.

"Firstly, I would like to express my gratitude for the contributions made by Mr. Richard Shore in China. We welcome Mr. Wu Chen to join IMSS at Jaguar Land Rover. Mr. Wu has accumulated extensive experience in the automotive industry and has made significant achievements in brand building, sales operations, digital business, and new energy development. With his arrival, we believe that it will further assist the sustainable development of Jaguar Land Rover's business in China and play a crucial role in reshaping the future global strategy of Jaguar Land Rover,” said Mr. Pan Qing.