Beijing (ZXZC)- Great Wall Motor (GWM) recently held the brand launch event in Oman, according to a press release the automaker issued on Feb. 22. GWM, together with OTE Group in Oman, unveiled its Haval, Great Wall Pickup, and Tank brands to the local market. 

Photo credit: Great Wall Motor

This marks the official launch of GWM's Oman dealership network, and signifies Oman's successful integration into GWM's GCC regional expansion after Saudi Arabia, Bahrain, and Kuwait markets. The foray into Oman also helps boost GWM's deployment in the Middle East.

In a bid to quickly integrate into the Middle East market and facilitate cooperation, GWM established a Middle East subsidiary in Dubai in 2022 and opened a regional auto parts center in the city in January 2023. 

In the past year, Chinese automotive brands have been growing at a fast pace in the Middle East and North Africa regions. With the continuous improvement of the supply chain and logistics in 2023, and the expansion of GWM's product line with many new models such as the Tank 300, Tank 500, Haval H6 GT, and the King Kong Poer, GWM is optimistic to achieve substantial growth targets worldwide in 2023.

Going forward, GWM will continue to deeply explore the Middle East market, and build localized operations that serve as benchmarks for the region, while aligning with its globalization expansion strategy.