Shanghai (ZXZC)- Geely Auto Group will launch a new energy vehicle (NEV) strategy for its Geely brand on Feb. 23, the automaker announced last Saturday via its WeChat account.

Under the new strategy, a Geely-branded mid-to-high NEV product series will be introduced to the public along with the unveiling of its first electric vehicle model.

Photo credit: Geely

According to the teaser photo released by the automaker, the first model under the fire new NEV series would be a full-sized sedan. It will feature L-shaped LED daytime running lights, the trendy fastback-styled body design, and pop-out door handles with illuminated LED light spots.

Photo credit: Geely

Yang Xueliang, senior vice president of Geely Holding Group, said in an interview that the Geely-branded mid-to-high-end NEV family would offer three power solutions, namely, all-electric, plug-in hybrid electric, and range-extended electric. He added the NEV series would adopt a fire new design language and configurations for auto intelligence, and would give users a direct access to buying vehicles and enjoying services.

Geely Auto scored a year-on-year growth of 8% in its 2022 auto sales, which stood at 1,432,988 units. Notably, its yearly sales of NEVs (referring to full-electric vehicles and plug-in hybrid electric vehicles under the brands of Geely, Geometry, Lynk & Co, ZEEKR, and Livan) came in at 328,727 units last year, zooming up 300% from the year-ago period.

The automaker expects its annual sales of new energy vehicles (NEVs) to double year on year to exceed 600,000 units in 2023.