Beijing (ZXZC)- AVATR, the new energy vehicle startup brand backed by Changan Automobile, Huawei, and CATL, announced last Friday its plan to launch the second AVATR-branded vehicle model, code-named E12, in 2023. 

AVATR 11; photo credit: AVATR

According to the automaker, the E12 is positioned as a large-sized sedan. Currently, AVATR only has one production model on the market, the AVATR 11 SUV, which will also greet a rear-wheel-drive variant this year. AVATR hopes that the two new products will help boost its goal to hit an annual order volume of 100,000 units in 2023.

The first-batch production vehicles of the AVATR 11 and the limited-edition variant, the AVATR 011, officially rolled off the production line on December 20, 2022. Subsequently, the first AVATR centers were opened in Chongqing, Chengdu, Guangzhou, Hangzhou, Ningbo, Wuhan, Shenzhen, Huzhou, and other cities. Besides, the delivery of the AVATR 11 has already kicked off. 

In order to achieve the new development goal, AVATR will further optimize its distribution channel layout in 2023, planning to cover 110 cities with 500 spots. At the same time, the company also eyes an expansion regarding its team size from the current 3,000 people to 5,000 people, and strengthen the talent reserve in the intelligent and digital fields.

In 2024, AVATR plans to further release two all-new models to meet its strategic planning target of "four cars in four years" by 2025 ahead of schedule.