On March 14th, the local automaker, Lynk & Co, has officially launched its digital showroom in Baidu’s metaverse, XiRang, offering an innovative experience for users. 

Photo credit: Lynk & Co

Baidu’s XiRang is the first metaverse product in China, providing an integrated infrastructure platform for the industry in the metaverse. 

Photo credit: Lynk & Co

The Lynk & Co virtual store is located in XiRang’s first city, the Creator City, replicating the automaker’s online showroom completely. The store showcases six vehicle series with 12 model trims, ranging from fossil-fueled, new energy, and performance models. 

Photo credit: Lynk & Co

Photo credit: Lynk &  Co

With the help of 5G connectivity, AI, cloud computing, and VR, Lynk & Co’s metaverse store provides customers with an immersive experience to different body colors, opening car doors and trunks, and feeling the interiors. In the meantime, users can purchase vehicles online and test drive in real life, creating an innovative and convenient experience.

The virtual store in Baidu’s metaverse also allows virtual meetings, virtual social networking, and virtual entertainment functions. 

In the future, Lynk & Co plans to further its XiRang's utilization by hosting online car shows, new model launches, virtual test drives, and hiring a virtual spokesperson, providing users a visualized knowledge of its car-making system.