On March 28th, 2022, Jiangling Ford Automobile Technology Shanghai) Co., Ltd hereinafter referred to as JMC Ford Technology) launched its wide-bodied, high-energy, pioneering SUV, Ford Equator Sport. It has four trim levels, Entry Trend, Trend, Titanium and Titanium Plus, with a respective MSRP of RMB 139,800, RMB 143,800, RMB 155,800, and RMB 165,800. It is well-positioned to break the status quo of the segment ranging from RMB 100,000 to RMB 200,000, and it sets a benchmark for the mainstream SUV value.

Price of Ford Equator Sport; photo credit:  Jiangling Ford

Advance deposits from users will be granted increased value for the purchase. New users are entitled to six exclusive benefits, including a lifetime warranty for core components of the engine and gearbox, as well as a lifetime free data plan. All these benefits will cover pre-sale, after-sale and every day use. Model information and details are available on the Ford Experience Store WeChat mini-program, the official WeChat page – JMC Ford Family Space and the official website.

Born as the Game Changer, Ford Equator Sport Redefines Mainstream SUV Value

David Xiang, President of JMC Ford Technology, said at The Night of Challenges, “We challenge the boundaries of design and explore a new realm for strength and aesthetics. We challenge space limitation by offering a class-leading American-style spacious cabin and a comfortable experience. We challenge ourselves to integrate pioneering technology and humanity, making it compatible with all the innovative digital auto-terminals. We offer the best products at competitive prices, for young and trendy users who love new Ford.

David Xiang; photo credit:  Jiangling Ford

As a new model created with the challenger spirit, Ford Equator Sport takes pride in its wide-bodied design, pioneering technology and high quality. It challenges traditional notions and reshapes the market perception with its impressive all-around performance.

Wide-Bodied Design Breaks Boundaries of Design and Space

In an era of “appearance is power”, Ford Equator Sport perfectly interprets the latest and progressive design language of the Ford brand. It offers an extraordinary and comfortable riding experience with a challenging-to-leap width, extending to 1,935mm. The best-in-class aisle space of 295mm and rear flat floor create great comfort for passengers sitting in the middle of the rear row. Maximum trunk space of 1,422 liters can easily contain family travelling supplies, catering to the mobility needs of young families.

Photo credit:  Jiangling Ford

Pioneering Technology Integrates Humanity and Intelligent Technology

At present, autonomous drving and an intelligent cabin are the key indicators to rate a car’s technology. Ford Equator Sport is an intelligent, attentive smart mobility pal with Ford Co-Pilot 360™ intelligent driving assistance system that adopts millimeter-wave radar plus vision fusion solution. The system offers a new driving experience via a series of cutting-edge technologies such as LRAS, DCLC and APA 5.0. Those two intelligent 12.3-inch panoramic displays. Tencent TAI 4.0 smart car system, AR real-time navigation, and WeChat on-board version are perfect for smartphone savvy users. The first-in-class information interaction system connecting the Internet of Vehicles and child seat reassures parents who ride with their children.

Photo credit:  Jiangling Ford

High Quality Perfectly Balances Ford DNA and User Needs

For its powertrain, Ford Equator Sport features the standard Ford EcoBoost®170 engine with a max power of 125kW and a peak torque of 260N·m. The Honeywell low-inertia high-speed turbocharger greatly improves intake efficiency. The engine works with the third-generation Magna wet 7 DCT with a transmission efficiency up to 97% to achieve a perfect balance between robust performance and fuel efficiency. For active and passive safety, the standard 1,500MPa high strength boron steel matches the strength level of aircraft landing gears. Six airbags provide all-around protection for drivers and passengers. A class-leading 6.4 degree of front blind spot offers wider and more comfortable driving visibility of all road conditions ahead.

Redefine User Service Scenes to Challenge New Service Benchmark

JMC Ford Technology's first-in-industry Family Space·Ford Experience Stores redefines the PV user and consumption service scenes by creating an immersive space, cozy and warm like home. Already, more than 180 Family Space Stores have been opened, covering over 150 cities across the country. JMC Ford Technology has also launched a comprehensively upgraded “Always-on” user experience plan featuring reassurance, hospitality and care to offer attentive and thoughtful care.

VIP Guests Unveil A Fearless Challenger in the Night of Challenges

Ford Equator Sport is destined to ride against the traditional notions and to explore the unknown. The Night of Challenges was a night to remember. Shin, product spokesperson of Ford Equator Sport, Shuhei Aoyama, brand friend and architect, along with many distingushed guests, including auto KOLs and technology experts gathered online to witness the spotlight moment of Ford Equator Sport.

Shuhei Aoyama; photo credit: Jiangling Ford

Henry Bernardo from Ford design team stated that under the grounds of Ford China’s new Progressive Energy in Strength Design Philosophy, the team developed the Equator Sport, with the philosophy’s 3 pillars, agile, responsive, and commanding to provide a younger and more energetic expression. For tech-savvy experts, Ford Equator Sport really offers young people a sense of understanding. It encourages them to put down their smartphones to enjoy the ride, connecting them with the world outside the cabin. In the view of auto critics, in addition to the challenge-to-gain cabin space, Ford Equator Sport has a precise price strategy and mind-blowing product performance, making it a formidable player in the current mid-sized SUV segment.

Henry Bernardo; photo credit: Jiangling Ford

Since its debut, Ford Equator Sport has attracted countless attention from potential users.  Shin, a powerful challenger of the Chinese music domain and Ford Equator Sport spokesperson, is one of them. In his music career for over two decades, Shin has been constantly breaking the boundaries of life and opening up a broad horizon with his wide vocal range. Shin’s unique innovative DNA and the challenger spirit of Ford Equator Sport are a perfect match. The resonance between the product and musician leads to the birth of the exclusive theme song A New Large Realm for Ford Equator Sport. Shin performed the theme song at the launch event, sending his wishes to users who will ride through roards ahead and explore life’s challenging possibilities.

Shin; photo credit: Jiangling Ford

Firm Belief Leads to Challenging Actions in PV Market

Chen Anning, President and CEO, Ford China, said, We are accelerating our user-centric business transformation in ways, exceeding ourselves and faithfully marching forward. While taking on the company strategy and vision, we will further fulfill the promise of Best of Ford, Best of China.

Upholding this commitment, JMC Ford Technology challenges only the strongest. It inherits the pioneering and innovative genes of Ford, existing in the century-long history, to fully leverage Ford's global-leading resouces of design, R&D and management, as well as its unique advantages in SUVs and pickups, and to rely on the intelligent manufacturing strength of Ford’s Fushan Intelligent Factory to efficiently build powerful product portfolios to fully meet the growing needs of Chinese users for personalized vehicles.

As a joint venture brand that fully understands Chinese users, JMC Ford Technology breaks the restraints of rules and challenges the boundaries of tradition to keep on sharpening its product. The distinctive Ford Equator Sport enters into the market boldly and will open up a new landscape. It is destined to make a great buzz as a younger, more individualized, more sincere and more progressive SUV, as well as redefining mainstream SUV value.

On March 28th, the Ford Equator Sport, born as a challenger, sets out on a challenging journey to overturn the SUV market. With the mindset of new joint-venture and new technology, JMC Ford Technology will take this opportunity to build a unique product lineup, based on Chinese users’ demands, entering the PV market as a formidable player. We will continue to upgrade differentiated services to treat our users with great hospitality, bringing them a refreshing, passionate, professional and “Ford-distinctive” off-road lifestyle. We challenge ourselves and we challenge this era.