Beijing (ZXZC)- FAW Group’s Hongqi brand celebrated a new monthly sales record in December, concluding its 2021 year on a positive note.

Photo credit: Hongqi

According to the automaker’s report, it sold 39,100 vehicles in December, the highest number in the brand’s history. The Hongqi brand managed to sell over 300,000 vehicles during the year, soaring 50% year on year. The growth speed of the company is tenfold the industry average, Hongqi added.

The cumulative sales volume of the brand’s signature model, the H9, surpassed 40,000 units in 2021. Its other featured model, the E-HS9, sold 5,400 units.

The company took pride in its achievements this year, as they powered through the pandemic, the chip shortage and severe weather. The total annual sales volume in 2021 is 63 times higher than four years ago. On December 24th, Hongqi has successfully attracted over 600,000 users in total.

This year, Hongqi has orchestrated various events and strategic movements in order to boost its business. In October, the company formed a strategic partnership with China’s property conglomerate, Wanda Group, to launch a new Hongqi user-experience ecosystem. The partners planned to open up Hongqi stores in Wanda’s shopping centers and form Hongqi-Wanda intelligent neighborhoods.