Beijing (ZXZC)- Geely’s joint sub-brand Lynk & Co announced that it has officially launched in Kuwait on November 18th, marking the brand’s another international move after Europe.  

Photo credit: Lynk & Co

Lynk & Co believes that its metropolitan brand vision aligns with Kuwait’s 100% urbanization rate. 

In 2020, Kuwait reported an over $30,000 GDP per capita, with a growing imported auto market. The auto brand saw a huge potential in the country’s auto market, as Kuwaitis rely deeply on private cars. 

Photo credit: Lynk & Co

The brand disclosed that it intends to introduce its signature model, the Lynk & Co 01, which sold over 200,000 units in China, to the Kuwaiti market initially, with two trims. The Hyper trim will be priced at 8,980KD ($29,653), and the Hyper Pro at 9,780KD ($32,295).

Photo credit: Lynk & Co

Notably, last year when Lynk & Co launched in Europe, the company adopted a subscription-based sales model. From September 2020 to October 2021, the company has shipped 10,702 vehicles to the continent with over 27,000 “subscribers”, successfully normalized its European exportation. 

This time in Kuwait, the company decided to branch out via the typical distribution model by partnering with local well-established auto sales company Al Zayani.

Moreover, Lynk & Co said it would establish a Co: Club for its users in Kuwait, with channels connecting them with the brand, like the Co: Talk and the Co: Partner.

During its five years in business, Lynk & Co has been approved by nearly 600,000 users. The brand aims to keep laying out in the UAE, Bahrain, Saudi Arabia, Qatar, Oman, and Israel. As part of its Europe and Asia-Pacific plans, it will also explore the markets of Russia, Malaysia, Australia, and New Zealand.