Industry dynamics

​GWM’s ORA Cat caught in CPU scandal with unsatisfactory compensation

Publishtime:1970-01-01 08:00:00 Views:44

Beijing (ZXZC)- Great Wall Motor’s ORA brand finally responded to its month-long chip dispute with a subpar compensation proposal.

​GWM’s ORA Cat caught in CPU scandal with unsatisfactory compensation

ORA Cat; photo credit: ORA

Early on, several owners of the ORA Cat noticed that the actual chips mounted on their vehicles were not the high-performance Qualcomm 8 kryo CPU that the brand claimed but the Intel 4 kryo chip from 5 years ago.

On the Cat’s official product presentation webpage, it clearly stated that the vehicle offers a “professional onboard intelligent service platform from Qualcomm’s 8 kryo CPU processer, providing three times the performance from the previous generation”.

On November 10th, ORA deleted the said descriptions on its website when complaints intensified but yet to respond. By November 17th, with owners keeping demanding answers, the company finally copped to its false advertisement and released a compensation proposal to owners.

ORA proposed to make up to owners who ordered the car before the end of 2021, with an RMB7,200 ($1,127) worth of add-on package. The package consists of free updates for the onboard Carplay and HiCar functions, two-year extensions for the onboard infotainment data package, and life-time electric package warranty for first-hand owners.   

However, Cat owners were not satisfied with the compensation, asking monetary compensations for a "non-intelligent” car, and a life-time warranty for the entire vehicle.