Shanghai (ZXZC)- Dongfeng Peugeot Citroën Automobile Company Ltd. (DPCA), a passenger vehicle (PV) manufacturing joint venture between Dongfeng Motor Corporation and Groupe PSA, said its year-to-date auto sales amounted to 50,277 units as of August 23, soaring 75% from a year earlier and exceeding the full-year volume of last year.

Versailles C5 X; photo credit: Dongfeng Citroën

By the end of July 2021, DPCA scored year-on-year growth in monthly sales for the eighth consecutive month, said the company.

In October 2020, DPCA launched the “YUAN +” strategic plan, under which the joint venture would roll out 14 new models that meet Chinese consumers' demands in the following five years.

Under the “YUAN +” plan, DPCA aims to hammer out marketing strategies with greater precision, provide consumers with more reliable after-sale services, and improve the company's operational efficiency.

The plan is regarded by industry insiders as a self-rescue measure for DPCA as the joint venture saw its annual sales plunge to 113,600 units in 2019 from 704,800 units in 2015.

In 2021, DPCA put several new models onto the market, including the 2021 Citroën C5 AIRCROSS, the new Citroën C3-XR, and the all-new Peugeot 4008 and 5008, with greater importance attached to Chinese users' demands.

The Versailles C5 X, a new global flagship model of Citroën, was open for presale in China in early August and will hit the market next month.