Shanghai (ZXZC)- Li Peng, the digital executive officer of Great Wall Motor (GWM), will be fully responsible for the company’s standalone premium intelligent EV brand internally coded “SL project”, the executive said on Dec. 30.

His capacity as the head of GWM's digital center will be succeeded by Chen Xianling, Director of GWM Safety Performance Development Department, according to Li Peng.

Li Peng, GWM digitization executive officer, introducing “Coffee Intelligence”

GWM launched in July the technology brand “Coffee Intelligence”, an intelligent system for future mobility. The system covers intelligent cockpit, intelligent driving, and intelligent electronic/electrical architecture. The first “Coffee”-powered model will be a flagship WEY-branded model, which is set to be delivered in the first quarter of 2021.

On Dec. 30, the automaker formed partnership with Qualcomm, a world leading wireless telecommunication technology developer, under which the latter's scalable and fully customizable automated driving platform “Snapdragon Ride” will be used in the all-new premium model GWM will launch in 2022.

GWM announced the cooperation with Huawei at the same time. Both parties agreed to work on some innovative technologies about intelligent connectivity and intelligent driving. The smart device supplier will supply the automaker with a MDC (Mobile Data Center)-based intelligent driving computing platform, and support GWM in evaluating and testing various sensors like cameras and LiDAR used in intelligent driving cars.

To manage and operate the “SL” project, GWM built a subsidiary dubbed Shanghai Shalong Zhixing Industry Co.,Ltd., whose legal representative is Li Peng.

Founded in 2014, Shanghai Shalong Zhixing was inititally named Shanghai Haval Automobile Technology Co.,Ltd, and was renamed on December 10, according to the corporate data platform Qichacha.

Prior to the adjustment, Shanghai Shalong Zhixing primarily engaged in the development of the technologies related to complete vehicles, auto parts, mechanical and electrical products, and other high technologies. For the present, many new energy vehicle (NEV)-related businesses were added to its business scope, including the development of software and IoT (Internet of Things) technologies, the sale of NEVs, charging piles, electrical equipment, battery swapping facilities and smart in-car equipment, and recycling of decommissioned NEV batteries.