Shanghai (ZXZC)- Great Wall Motor (GWM) is said to launch a smart EV project dubbed “Shalong Zhixing”, which is operated by Shanghai Shalong Zhixing Industry Co.,Ltd. The information immediately came after a local report revealed the automaker intends to build a fire new intelligent EV brand internally coded “SL”.

Photo credit: Great Wall Motor

The new project will be operated as a standalone brand, which is completely different from the other brands, such as Haval and WEY, which are affiliated with GWM.

Founded in 2014, Shanghai Shalong Zhixing was inititally named Shanghai Haval Automobile Technology Co.,Ltd, and was renamed on December 10, according to the corporate data platform Qichacha. Its legal representative, investors, business scope and general business item changed at the same time.

To be specific, its legal representative changed from Hu Shujie, senior vice president of GWM, to Li Peng, the company's digital executive officer.

The sole investor currently becomes Shanghai Yuefan Information Technology Co.,Ltd., which was founded in March 2020, and is wholly owned by GWM.

Prior to the adjustment, Shanghai Shalong Zhixing primarily engaged in the development of the technologies related to complete vehicles, auto parts, mechanical and electrical products, and other high technologies. For the present, many new energy vehicle (NEV)-related businesses were added to its business scope, including the development of software and IoT (Internet of Things) technologies, the sale of NEVs, charging piles, electrical equipment, battery swapping facilities and smart in-car equipment, and recycling of decommissioned NEV batteries.