Industry dynamics

FAW-Volkswagen’s JETTA sales top 100,000 units from Jan. to mid-Aug.

Publishtime:1970-01-01 08:00:00 Views:39

Shanghai (ZXZC)- Chinese car manufacturing joint venture FAW-Volkswagen (FAW-VW) said the year-to-date sales volume of its entry-level sub-brand JETTA has exceeded 100,000 units as of mid-August.

The joint venture aims to fulfill the 2.325 million-unit sales goal in 2020, of which 200,000 units of the target is shouldered by Jetta. Due to the impact of the COVID-19 pandemic, the brand has so far achieved only 50% of its annual task. However, as the domestic auto market is posting a solid rebound, JETTA is still expected to consummate the sale goal.

FAW-Volkswagen’s JETTA sales top 100,000 units from Jan. to mid-Aug.

(JETTA VS5, photo source: JETTA)

On March 22, 2019, JETTA was officially launched as the third sub-brand of FAW-VW. It currently has three vehicle models for sale—the VS5, the VS7 and the VA3, which are all priced between 60,000 yuan ($8,680) and 130,000 yuan ($18,805). The market of this price range is usually dominated by China's self-owned PVs priced around 100,000 yuan ($14,465) for household use.

With 46,234 units sold in total, the VS5 is JETTA's best-selling model in term of the Jan.-Jul. wholesale volume, according to the China Passenger Car Association (CPCA). In addition, the automaker sold 24,242 VA3s and 20,305 VS7s respectively so far this year.

Jetta president Harald Mueller previously said Volkswagen Group was considering launching the entry-level marque in other markets thanks to high demand in China.

Apart from Mueller's statement, there hasn't been any confirmation that JETTA will “go globally”. The media outlet Motor1. com said the brand is expected to move north to Russian and perhaps to markets elsewhere in Asia: the Philippines, Indonesia, Thailand, and the like. However, it is unlikely to tap European and American markets.