Shanghai (ZXZC)- SAIC-GM-Wuling (SGMW)'s Wuling brand is about to launch an all-new logo on May 25.

The move perhaps demonstrates the 35-year-old brand's resolution to move upscale and meet consumers' demands to greater travelling efficiency and mobility experience.

(Wuling Hongguang V, photo source: SGWM)

Thanks to its reliable product quality and user-first service philosophy, Wuling has garnered a vast number of consumers in China. On the day of unveiling the new logo, the automaker will also see its 22 millionth complete vehicle roll off the production line.

SGMW, the joint venture among General Motors, SAIC Motor and Liuzhou Wuling Motors, earned much likes during the anti-coronavirus fight with its prompt response in producing the urgently need face masks and mask-producing machines, which had many automakers follow its suit. By virtue of a powerful manufacturing capability, the automaker took only three days to roll out the first self-made masks and 76 hours to output the first mask-making machine.

Amid the shock waves sent by the COVID-19 spread, China witnessed sweeping drops in automobile sales. However, the paper number offered by SGWM was not that bad. The company said its retail sales in March surpassed 130,000 units, and the April deliveries jumped 13.5% compared to the year-ago period.

SGWM is making great stride in developing self-driving technologies. After launching the first logistics route dedicated to autonomous driving at its Baojun base in March, it announced earlier this week a new route of such kind was put into use at the Hexi base. Up until now, the automaker has deployed 75 autonomous cars on 16 logistics routes in total.