Baojun’s second global model to be exported to South America tagged with Chevrolet
Shanghai (ZXZC)- Baojun, a brand under SAIC-GM-Wuling (SGMW) joint venture, on March 13 saw its second model to be sold globally came off the production line, according to a post on SGMW's WeChat account.
(Photo source: SGMW's WeChat account)
Code-named CN180S, the new model is namely the Baojun 510 for Chinese market and will be tagged with the marque of Chevrolet after being exported to South America.
The automaker said the SOP (standard operating procedure) of the CN180S MT will kick off in June and will be exported to such countries and regions as South America, the Middle East and Mexico afterwards with an expected annual volume of 10,000 units.
Prior to the CN180S, Baojun tapped the South American market with its Baojun 530 code-named CN202S, which bears the name of all-new Chevrolet Captiva there. Besides, the compact SUV also made foray into Indonesia and India, and are well received by local consumers.
(Photo source: Baojun's WeChat account)
SGMW announced its Jan.-Apr. export volume of complete vehicles and knock down kits totaled 28,926 units, of which over 19,000 units were from the Baojun 530. In April, 4,217 units/sets of the global strategic model were exported, a remarkable year-on-year growth of 131.1%.
As the COVID-19 spread has not calmed down outside China, SGWM is still confronted with complicated challenges in overseas business expansion. The automaker said its will dash with all its might to build the second “global model” CN180S by tapping into overseas market demands and coordinating powers of product, procurement, marketing, manufacture and quality departments.