Industry dynamics

Infiniti denies withdrawal from Chinese market

Publishtime:1970-01-01 08:00:00 Views:27

Infiniti denies withdrawal from Chinese market

Shanghai (ZXZC)- On April 27, in response to the news that Infiniti had made a massive layoff in China, an executive of Dongfeng Infiniti replied that Infiniti has kept its employees at around 200, as required by both shareholders. “It is normal to see staff turnovers at this time of year,” he said.

According to previous reports, Infiniti is in the process of massive layoff in China, with the number of employees cut down from 300 to 170. At the same time, the four regional divisions in China were all abolished. Offices in Shanghai, Guangzhou and Chengdu were closed, only Beijing headquarters remaining to operate.

"The above information is not accurate. In fact, the new leader has made some adjustments. Infiniti will not quit the Chinese market," the brand said to local media.

The above-mentioned Infiniti executive also said, "The reports are totally untrue. Three offices are in normal operation. We have no plans to close them at all, and there will be new offices in Shanghai to be redecorated and opened next month. The layoff is said to save costs, and we are slimming down to run faster and allocate resources properly. It is really ridiculous to say that Infiniti is withdrawing from China. "

In addition, there are also some reports said that, Infiniti would probably become a business division of Dongfeng Nissan. According to the reports, Nissan revealed that the headquarters of Dongfeng Infiniti may be integrated into the headquarters of Dongfeng Nissan in Guangzhou Huadu district. "A new building, also a new office for Dongfeng Infiniti and Dongfeng Venucia, has been built next to the headquarters building of Dongfeng Nissan.”

Infiniti responded that Dongfeng Infiniti and Dongfeng Renault are under two systems, and Dongfeng Infiniti will not merge with Dongfeng Nissan.

The Infiniti QX50, equipped with Nissan's latest driving assistance system of ProPILOT, hit the market April 15. Besides, during the epidemic period, a 14-day loan repayment delay is provided for owners under repayment pressure, and the monthly target assessment on dealers has been cancelled, as a response to the concerns about Infiniti's status quo in China.