Beijing (ZXZC)- On October 14, FAW Hongqi officially announced a brand partnership with renowned European fabric manufacturer SCABAL during the Paris Motor Show 2024. The collaboration showcases a luxury fusion between the automotive and fabric industries, highlighting Hongqi’s commitment to craftsmanship and premium materials.

Photo credit: FAW Hongqi

At the Hongqi booth at the motor show, the two brands unveiled the "Hongqi x SCABAL" series, featuring exclusive products customized for Hongqi car owners using SCABAL’s high-quality fabrics. These products reflect the luxurious positioning and exquisite craftsmanship both brands are known for.

This successful cross-industry partnership not only brings together two luxury brands but also underscores their shared dedication to delivering superior quality and refined craftsmanship. The partnership aims to enhance the overall experience for Hongqi customers by offering a blend of luxury and tradition.

Looking ahead, Hongqi and SCABAL plan to deepen their collaboration further, with products from the "Hongqi x SCABAL" series set to be available in SCABAL flagship stores in London, Paris, and Brussels. This partnership will bring an unparalleled luxury experience, blending Eastern and Western cultures, to high-end customers across Europe. The collaboration marks a milestone in Hongqi’s journey to becoming a luxury brand globally.