Shanghai (ZXZC)- Polestar, the premium auto brand between Volvo Cars and its parent company Geely, announced on March 2 that Gao Hong will act as the president of Polestar China from March 16, directly reporting to Thomas Ingenlath, CEO of Polestar.

Gao succeeds Wu Zhenhao, who has been transferred to Volvo Cars' Asia Pacific region to manage works about strategy and business coordination.

(Gao Hong, photo source: Polestar)

In the new capacity, Mr. Gao will be entirely accountable for Polestar's China businesses. Specifically, his participation is expected to help the brand further strengthen the branding construction, speed up the network spread of Polestar Space, and build the marketing and customer service system under the direct-sale business model, in a bid to make the products well-prepared for delivery in 2020.

Prior to joining Polestar, Gao Hong served as a senior sales executive for Volkswagen Group China. He was also responsible for the sale and dealer network development for such brands as Volkswagen and Bentley. Moreover, Mr. Gao is skillful in bringing new brands into China market.

Polestar recently drew a great deal of industry's attention by unveiling the concept model “Precept”. Positioned as a four-door grand tourer EV, its mass-produced version will be the brand's third production model.

Polestar has officially rolled out two models, namely the 2-door hybrid sports car Polestar 1 and the all-electric 5-door fastback Polestar 2. The latter' prototype vehicle has been put into production in Geely's Luqiao plant (photo source: Polestar).