The Nio brand will see its 600,000th vehicle delivery globally on October 11, meaning that the brand has delivered about 1,960 vehicles so far this month.

Nio (NYSE: NIO) will reach a new deliveries milestone tomorrow, with the second brand, Onvo, having started delivering vehicles and the third brand, Firefly, drawing closer.

Tomorrow -- October 11 -- the Nio brand of premium all-electric vehicles will see its 600,000th vehicle delivered worldwide, the company announced today on its mobile app.

By the end of September, the Nio brand had delivered a cumulative total of 598,043 vehicles, according to data compiled by CnEVPost.

This means that the brand delivered around 1,960 vehicles so far this month.

Nio officially launched the L60, the first model of the Onvo sub-brand, on September 19 and started deliveries on September 28.

Nio as a group delivered 21,181 vehicles in September, including 20,349 under the Nio brand and 832 under Onvo, according to figures announced on October 1.

To celebrate the Nio brand's 600,000th vehicle milestone, the company is launching a subsidy of up to RMB 600 million ($85 million) to provide owners with energy replenishment benefits.

Between October 10 and November 11, registered users of the Nio App can enter a lucky draw to win up to RMB 3,000 worth of redemption vouchers that can be used for charging, battery swap services, and flexible battery upgrades.

However, the subsidy can only be used for Nio branded vehicles.

For those who don't yet own a Nio vehicle, if they win, they'll need to complete delivery of a vehicle by December 31 before they can use these redemption vouchers.

Earlier today, local media reported that Nio co-founder and president Qin Lihong announced at the partner conference that a third brand, codenamed Firefly, will be launched at the Nio Day 2024 event on December 21 in Guangzhou.

Nio management has previously mentioned that Firefly will target the market with prices ranging from RMB 100,000 to RMB 200,000 yuan.

The main Nio brand currently targets the high-end market priced above RMB 300,000, and Onvo targets the RMB 200,000 to RMB 300,000 market.

($1 = RMB 7.0755)

Nio to launch 3rd brand Firefly on Dec 21 at Nio Day 2024