Shanghai (ZXZC)- BYD recently put its pure electric SUV, the Yuan UP, onto the Colombian market, according to a post on BYD's WeChat official account.

The Yuan UP features the "Dragon Face Aesthetics" design language, characterized by streamlined, softer lines and a vibrant color palette that adds a lively touch to the vehicle's appearance. Equipped with BYD's e-Platform 3.0 and CTB (Cell to Body) integrated battery technology, the SUV not only enhances overall safety and efficiency but also significantly improves space utilization. The model launched in Colombia offers an NEDC-rated range of up to 380 kilometers.

Photo credit: BYD

Since 2020, BYD has partnered with Colombian distributor Motorysa to provide local consumers with new energy passenger vehicles and expand its distribution network. At present, BYD's new energy vehicles are available in multiple cities across Colombia, including Bogotá, Medellín, Cali, and Pereira, with over 10 sales outlets. The latest expansion has solidified BYD's position as one of the leading new energy vehicle brands in the Colombian market.

Notably, the BYD Yuan UP also hit the Chilean market in Santiago, the capital of Chile, at Farellones snow mountain in recent days. This marks the ninth model introduced by BYD into this country, further expanding its local vehicle lineup.