Shanghai (ZXZC)- British premium carmaker Jaguar Land Rover (JLR) reported double-digit sales growth in China over the last six months of 2019, with the overall sales up by 24% year on year in the period. In the fourth quarter, JLR sales in the country increased 24.3%, of which the December sales rose 26.3%. The China sales of the automaker fell 13.5% to 99,372 units in 2019 while JLR’s global retail sales totaled 557,706 vehicles in 2019, hit by a 6% decline in full-year sales.

At the start of 2019, the company, owned by India’s Tata Motors, decided not to pursue a sales jump at huge cost when facing the challenging auto climate and global geopolitical uncertainties. It finally returned to the black thanks to intensive work with its retailers, product improvements, sound inventory, etc. Since July in 2019, its inventory level has remained at 1.5 month.  

Last year, the new-generation Range Rover Evoque and the all-new Jaguar XEL were the main contributors. In September, the U.K.-based premium carmaker offered glimpse of Jaguar’s flagship F-PACE and the new Range Rover Sport as well as new models under the premium sub-brand SV. In this year, the automaker will roll out several key products represented by the fire-new Land Rover Defender which is expected to make its debut at Auto China 2020 (photo source: Jaguar).