Shanghai (ZXZC)- DENZA, a premium new energy vehicle brand majority backed by BYD, will open its first flagship store in Hong Kong's Kowloon Bay automotive business district at the end of June, the automaker announced on June 11. Concurrently, the DENZA D9 model will be introduced to the Hong Kong market, with an estimated starting price of HKD 668,000.

Photo credit: DENZA

As of now, DENZA's sales network has surpassed 400 directly operated stores across China, covering 149 cities. On the global front, DENZA has showcased its vehicles at various international auto shows in Thailand, Germany, Japan, Indonesia, and Geneva, and plans to expand into more countries and regions in the future.

The DENZA D9 is positioned as a mid-to-large MPV and features the “π-Motion Aesthetic” design language, giving it a commanding presence. The front of the all-electric version boasts a vertical waterfall grille, while the DM-i version employs a parametric design, accentuated by chrome trim for a luxurious feel. The vehicle also features LED-powered meteor arrow headlights, which support intelligent high and low beam functions and dynamic welcome lighting.

The side profile of the DENZA D9 is designed with straight lines, enhanced by a chrome-accented window frame, giving it a stylish appearance. Additionally, the model comes with 18-inch multi-spoke aluminum alloy wheels. The rear is equipped with time-travel-themed star feather taillights featuring an integrated light strip, and vertically symmetrical π-shaped lights, which are highly recognizable when illuminated.

Inside, the DENZA D9 adopts a minimalist design style and is equipped with a 10.25-inch embedded full LCD 3D instrument panel and a 15.6-inch ultra-clear floating central control screen with the built-in DENZA Link 5G intelligent network system, offering high practicality and a strong sense of technology. Furthermore, the second row of seats includes independently adjustable seats with 10-way electric adjustment, electric leg rests, and heating and ventilation functions. The vehicle offers both pure electric and plug-in hybrid powertrain options.