Shanghai (ZXZC)- Enovate’s first pure electric model ME7 rolled off the production line at the startup’s Shaoxing plant on 28 December.  The luxury intelligent electric SUV, with a range of 500km, is priced between 366,800 yuan and 381,800 yuan ($52,529-54,677) before subsidy and it is expected to compete against the China-built Tesla’s local Model 3.     

The ME7 will be delivered to consumers in the first quarter of 2020 and the automaker has received 8,000 orders for the model, mainly from such first-tier cities as Beijing, Shanghai, Guangzhou and Shenzhen, according to a media outlet.

The Shaoxing facility, with a total investment of 5.5 billion yuan ($788 million), has an expected annual capacity of 60,000 units. It covers a factory area of roughly 330,000 square meters and a floor area of 120,000 square meters. Based on the German industry 4.0 standards, the factory’s four production workshops are equipped with 53 quality-monitoring processes, and it uses the "Audit" quality evaluation method adopted by Porsche and BMW, ensuring every ME7 meets the German quality criteria.

Enovate said its second model will be a small-sized SUV, to be made in the manufacturer’s Changsha plant and is expected to be launched next year. Besides, the company will initially offer one new car each year and then accelerate the launching speed to reach the target of eight new vehicles in five years (photo source: Enovate).