The very first photos of the WEY VV7, formerly known as the WEY 01. The VV7 will be launched on the Chinese car market later this month. Somewhat confusingly the white car on the photos appears to be the sportier S model (compare with base model) with a racy bumpers and four big exhaust pipes, but it doesn’t have the S badge on the back. In anyway, we expect WEY to confuse us a many times more.

WEY is a new “premium SUV” brand under Great Wall Motors. After the VV7 they will launch the car currently known as the WEY 02, a similar looking but smaller SUV. The VV7 has become quite a good looking car, and we especially like the shape of the wheel arches. Very classy.

The interior is a masterpiece in simplicity. Many Chinese automakers love to add as much buttons and panels as possibly possible, but Great Wall is showing great restraint here. The materials are top notch. The steering wheel and seats looks luxurious. Perforated pedals seem to be made of metal. Three air vents on the ultra clean center stack. The only thing that isn’t so good is the relatively small touch screen.

The graphics are great but it just isn’t on par with the ultra giant screens the competition is fitting in their cars nowadays. Great Wall hasn’t disclosed the size yet but it seems to be max 10 inch.

They have disclosed the size of the fully digital instrument panel: 12.3 inches, and again with very good graphics. The driver can adjust the settings to create different panels.

The piano black center tunnel.

Beautiful lights but that rear window is so narrow it is probably useless. Note the four exhaust pipes.

Power for the VV7 (S and not-S) comes from a 2.0 turbo with 234hp and 360nm, it is mated to a 7-speed DCT sending horses to all four wheels. WEY logo on the engine cover.

The new Great Wall WEY VV7. Better than expected.