Shanghai (ZXZC)- In a grand event held on February 20, BYD hosted a brand launch and the debut of five new models in Saudi Arabia, introducing the BYD HAN, BYD ATTO 3, BYD SEAL, BYD QIN PLUS, and BYD SONG PLUS to the Saudi market.

Photo credit: BYD

Spanning across three major cities in Saudi Arabia – Riyadh, Jeddah, and Dammam – the unveiling ceremony took place simultaneously at iconic locations. The venue was meticulously set up with pop-up experience stores, showcasing BYD's product lineup. Guests had the opportunity to virtually explore BYD's showroom through advanced VR technology, choose personalized colors for their desired models, and delve into comprehensive information about each vehicle.

AD Huang, General Manager of BYD Middle East & Africa, emphasized the company's commitment by stating, "Our collaboration with Al-Futtaim in Saudi Arabia is a significant milestone in BYD's global sustainable transportation strategy. This moment marks a crucial entry for BYD into the Saudi market, as we are committed to providing more green mobility solutions, supporting Saudi Arabia's journey towards low-carbon emissions, and ensuring our customers enjoy a superior, eco-friendly travel experience."

In 2023, BYD achieved an annual sales volume of over 3 million new energy vehicles, securing the title of the global champion by new energy vehicle sales. The footprint of BYD's new energy vehicles now spans across 70 countries and regions, reaching over 400 cities worldwide. This strategic expansion into Saudi Arabia further solidifies BYD's commitment to leading the charge in sustainable transportation on a global scale.