The new Cowin X3 SUV, has been unveiled on the Beijing Auto Show, looking all the new and all the funky in light blue with some shiny bits. The Cowin X3 will be launched on the Chinese car market in the second half of the year, priced from 68.800 to 89.800 yuan.

It has become a fine looking little car, not over-styled like so many local Chinese stuff, the deceivingly simple lines make for a fine balance. Weird alloys with red brakes are very good.

Cowin Auto is a new car brand under Chery Automobile focused on making cheap and somewhat trendy vehicles for young car buyers living in second and third tier cities, a booming new market in China with a vast potential for zillions of sales.

Cowin Auto will develop new vehicles from scratch and they will inherit several vehicles that are now sold under the Chery name. The Cowin X3 is based on the long-running Chery Tiggo 3 SUV, it is the production version of the 2014 Cowin i-CX concept,

The interior is beautiful and very trendy slash modern. Three air vents on dash top, black and gray color scheme with orange seats, a badass 10.1 inch screen in the center, and a 7 inch screen between the dials.

Cowin’s infotainment suite runs on the new Chery-developed ‘iCar 1.0’ operating system. It connects with Bluetooth to all smartphones and tabs. Start button for the car is located below the screen on the left side, just to the left of the on/off button of the screen itself. Better not mix ‘m up!

Enough space for two adults and grandpa.

Rear lights are fashionably small. Spare wheel cover much bigger than wheels. We see this a lot lately on new Chinese SUV’s.

Initially, the Cowin X3 will only be available with a 1.6 liter four-cylinder petrol with 127hp, sending horses to the front wheels via a five-speed manual or a five-speed automatic. Later on a 1.4 turbo and possibly a hybrid will join the line-up.

Eyes are a bit angry, Cowin logo proudly in the center of the grille. Roof rails are perfectly usable.