Shanghai (ZXZC)- Li Auto's Senior Vice President, Zou Liangjun, recently revealed in an interview that the company's first model priced below 300,000 yuan, the Li L6, is set to officially hit the market in April 2024, targeting a challenging monthly sales goal of 30,000 units.

Photo credit: MIIT

This yet-to-be-launched model has been included in the latest batch (No. 379) of the "Announcement on Road Motor Vehicle Manufacturing Enterprises and Products" by China's Ministry of Industry and Information Technology ("MIIT"). The declared information indicates that the Li L6 will continue Li Auto’s iconic design language, featuring a through-type front and rear lighting design and matrix headlights on both sides of the front.

The Li L6 measures 4,925/1,960/1,735mm in length, width, and height, respectively, with a wheelbase of 2,920mm. Despite its generous size, the L6 is positioned slightly below the Li L7, emphasizing family travel and practicality.

Photo credit: MIIT

In terms of power, the Li L6 will be equipped with the L2E15M 1.5-liter engine, delivering a maximum power of 113kW, paired with the lithium iron phosphate batteries from CATL. This configuration ensures both driving performance and meets energy-saving and environmental requirements.

Li Auto achieved a delivery volume exceeding 376,000 vehicles in 2023, and has set an ambitious sales target of 800,000 vehicles for 2024. Currently, the monthly sales of its three existing models – Li L7, L8, and L9 – consistently surpass 10,000 units. The introduction of the Li L6 is expected to contribute to Li Auto's continued prominent presence in the market segment ranging from 200,000 yuan to 300,000 yuan.

Mr. Zou Liangjun also disclosed that Li Auto plans to launch three high-voltage pure electric models in the second half of 2024.