Shanghai (ZXZC)- Wang Xin, former Chief Marketing Officer (CMO) of the Chinese online used car transaction platform Uxin Group, has joined WM Motor as Chief Growth Officer, according to an internal e-mail released on Sept. 25 by Freeman Shen, the startup's founder and CEO.

Directly reporting to Freeman, Ms. Wang would take charge of improving branding, exploring more targeted users and optimizing the user management by virtue of reasonable product planning and innovative marketing modes, according to Shen's e-mail sent in early September.

More personnel changes were announced then. Mr. Shen said he would additionally serve as the head of WM Motor's sales company, effective Sept. 1, 2019.

Besides, the company's Co-founder and Senior Vice President Lu Bin had been named Chief Mobility Officer, and Qi Liren would serve as Chief Retail Officer. The appointments were part of efforts for the EV manufacturer to expand mobility service deployment and speed up new retail business.

The new talent's participation and executive adjustments are expected to boost the company's performance amid a prolonged downturn in China's auto market. The insurance registration of the WM EX5 SUVs reached 2,175 units in August, outperforming other Chinese-startup-made models in China, said the EV maker.

For the first eight months, the volume of the insured EX5 BEVs totaled 11,312 units, a rather milestone number for the startup.