Shanghai (ZXZC)- Geely Auto Group's first pure electric brand Geometry launched on August 22 the “GEO.LAND” marque that is designed to build intimacy with users with abundant BEV application scenarios, according to the EV brand's press release.

Unlike traditional auto brands that incline to isolated themselves from users, the GEO.LAND is launched as an alliance to be jointly developed by carmakers and users. Meanwhile, Zheng Zhuang, general manager of Geely New Energy Sales Company, announced the launching of an innovation fund to inspire users to offer suggestions for product improvement and participate in its public-service and community activities.

Geometry will support the new service brand from in a multifaceted way with its innovative marketing system, according to Zheng Zhuang. For instance, users are allowed to closely enjoy the services through such facilities as the user centers, the brand experience shops and different forms of sales outlets for cities from first to six tiers in China.

The EV brand has so far deployed eight Geometry Spaces, namely, the sales outlets in China's first- & second-tier cities, and aims to complete 300 4S dealers and 300 brand experience centers by 2020.

Positioned as a “premium all-electric vehicle brand”, Geometry were launched on April 11 this year with its first model Geometry A hitting the market at the same time.

According to Geely Automobile, there were 1,076 units of the Geometry A sold last month, accounting for 24.04% of the group’s monthly sales volume of new energy and electrified vehicles (NEEVs).

For the first seven months of the year, Geely Automobile sold 62,076 NEEVs, a year-on-year surge of 181%. Of that, 60% of vehicles came from the all-electric sector.