Industry dynamics

Landwind E32 is a blue Range Rover Evoque in China

Publishtime:1970-01-01 08:00:00 Views:22

New spy shots of the Landwind E32 SUV all-naked in China, still looking like a Range Rover Evoque in blue. Land Wind lettering in the same style as Range Rover lettering finishes a almost perfect copy-paste job. The latest reports indicate the E32 will be called ‘Landwind X7’ when it hits the Chinese car market in Q4.

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The Landwind E32 will cost about 120.000 yuan or $19.000.  Price for the Range Rover Evoque starts at 528.000 yuan and ends at 668.000 yuan ($84.000 – 107.000).

Land Rover however is working hard to start local production in a joint venture with Chery Automobile, which will bring price down to about 425.000 yuan. Still a big difference…

The E32 will be powered by a 2.0 liter turbocharged four-cylinder petrol engine with 190hp and 250nm, mated to a six-speed manual or an eight-speed automatic. The E32 is based on a shortened variant of the platform that also underpins the Landwind X8.

Landwind is a Chinese car maker jointly owned by Jiangling Motors and Changan Auto, coincidentally (0r not?) bot joint venture partners of Ford with Jiangling-Ford and Changan-Ford. Ford owned Land Rover/Range Rover until 2008 when they sold it on to the TATA conglomerate of India.

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Same overall design, same wheel arches, same shut line, same vents behind the front-wheel arches, same headlights, same grille, same roof, same mirrors. Same everything really, and similar alloys. Compare with…:

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… the real Range Rover Evoque.

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Same wing on window, same rear lights, same bumper, same chromed skid pad, same exhaust pipes. Compare with…:

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… the real Range Rover Evoque. I mirrored the picture for an easy comparison.