This is the brand new Peugeot 408 sedan for the Chinese car market. The new Peugeot 408 will be launched on July 28. Price will start around 120.000 yuan and end around 180.000 yuan. The new 408 debuted in April on the 2014 Beijing Auto Show.

The new Peugeot 408 will be manufactured in China by the Dongfeng-PSA joint venture to compete in the fast-growing market segment of ‘medium sized sedans with premium features’, with cars such as the Honda Crider, the Volkswagen Sagitar, the Hyundai Mistra and upcoming Ford Escort. The new 408 is the second PSA entry into the segment after the equally premium Citroen C4L.

Engines: 117hp 1.6, 140hp 1.8, and a 163hp 1.6 turbo. Size: 4570/1820/1488, wheelbase is 2730.

Sleek profile with fat chromed strips around the windows. In China chrome = expensive, expensive = rich, and rich = good. This is why each and every automaker is adding as much chrome to their vehicles as they possibly can. Peugeot is rather modest…

Rear lights very funky. Exhaust pipes very fake, but more chrome, and chrome is good.