Shanghai (ZXZC)- On September 14, 2023, the opening of the BYD Super Experience Store took place in the Alexandria of Sydney, Australia.

Pioneering a groundbreaking concept, this store seamlessly integrates technology into its spatial design, featuring six distinct zones: product showcase, interactive experience, BYD technology hub, charging brand collaboration, customer consultation, and media area. It offers customers an opportunity to immerse themselves in its latest global electric vehicle (EV) technologies.

Photo credit: BYD

The BYD Super Experience Store introduces a novel automotive retail concept where sales are no longer the sole objective. Customers not only encounter a rich array of electric vehicle models here, but are also drawn into the core essence of the BYD brand, said the automaker.

Photo credit: BYD

Inside the store, attention is immediately captured by 35 LED screens of varying sizes, capable of transporting visitors to breathtaking images and videos.

Photo credit: BYD

In the store, there is a dedicated team of professionals providing detailed explanations of the technologies, offering advice and assistance to both EV enthusiasts and newcomers. Moreover, BYD has deployed service-oriented intelligent robots that navigate the store's aisles, participating in welcoming guests and delivering meals.

The store showcases various BYD models, including the BYD ATTO3, the BYD DOLPHIN, and the BYD SEAL. Notably, the starting price for the BYD DOLPHIN at the store is AUD 38,890.