Industry dynamics

BYD’s “black crystal” global design hub completed on June 25

Publishtime:1970-01-01 08:00:00 Views:28

BYD’s “black crystal” global design hub completed on June 25

Shanghai (ZXZC)- BYD held on June 25 a ceremony to celebrate the completion of its all-new global design hub in Shenzhen, the headquarters of the automaker. In the near future, a design team led by three prominent designers--Wolfgang Egger, JuanMa Lopez and Michele Jauch-Paganetti will work at the new building.

According to local media outlets, the Shenzhen-based design center will output design works covering PVs, CVs as well as such rail transit solutions as SkyRail and SkyShuttle.

BYD’s “black crystal” global design hub completed on June 25

Wrapped by black glass, the new global design center looks like a huge black crystal. It seems that the automaker want to use the most mysterious and inclusive color to express its eagerness to converge originality and inspiration of car design from the whole world, so as to trigger the powerful energy for exploring future traffic system design.

Covering a floorage of 12,600 square meters, the design center can accommodate a total of 400 engineers and other design staff to work simultaneously. There are several areas for specific functions, such as design, clay model, facility processing, comprehensive review as well as virtual evaluation.

BYD’s “black crystal” global design hub completed on June 25

The new design hub will be the stage for three outstanding designers to show their talents. Wolfgang Egger, a former Audi Group head designer, and currently the BYD Group's global head designer, has designed multiple masterpieces including the Alfa Romeo 8C Competizione and the Audi R8.

JuanMa Lopez, who was a former head of exterior design at Ferrari, has joined BYD as global exterior design director. His representative works include the La Ferrari, the F12 TDF and SF90 Stradale.

Michele Jauch-Paganetti, current BYD's global interior design director, was the sponsor and co-founder of the Mercedes-Benz Style, a name synonymous with design and innovation combined with uncompromising quality. He had been in charge of the interior design of the existing Mercedes-Benz S-Class, V-Class and C-Class series (Photo source: http://www.bydauto.com.cn/).