The new Kia Shuma has been launched on the China car market. Price starts at 179.800 yuan and ends at 226.800 yuan ($29.300 – 37.000). Happily, the Korean brand still knows how to launch a a new sporty car; with babes! The Kia Shuma, aka Kia K4 Koup, is one of the very few small sports cars on offer in China.

When the girls were gone a bunch of men entered the stage, all wearing dark suits, white shirts, and blue or red ties. The Kia Shuma is available with two petrol engines: a 2.0 liter four-cylinder with 173hp and a screaming 1.6 turbo with 201hp, both mated to a six-speed manual or a six-speed automatic.

The small sport car segment is starting to boom in China, in a time when more youngsters have the cash to show they are young indeed. MG, Volkswagen, and Mazda are all rumored to be working on affordable 2-door coupes, and Kia too is said to have plans for local production of the Shuma which would bring price down by about 20%, and that would certainly lead to more sales.