Beijing (ZXZC)- Dongfeng Motor recently issued an announcement to invite distribution channel partners across China to collaborate with its new electric vehicle brand, eπ.

Photo credit: Dongfeng Motor

The eπ brand is aimed at the new energy vehicle track and showcasing the latest achievements of Dongfeng Motor in electrification technologies. 

The eπ brand logo, resembling "double T," stands for "Transformation," representing Dongfeng's spirit of technological exploration, innovation, and progress. It also signifies "Technology," emphasizing the brand's customer-centric approach and determination to innovate and develop new energy vehicles.

The name eπ combines "electric, energy, and explore" and "π," representing the infinite possibilities of exploration as the most concise summary of the most complex irrational number. 

Dongfeng's eπ brand is a mainstream electric brand meticulously crafted with advanced technological reserves in areas such as power electronics, architecture, and intelligence, putting it at the forefront of the industry. The brand features the all-new Dongfeng Quantum Architecture, a full-stack in-house developed intelligent electric platform, integrating cutting-edge technologies to deliver exceptional space, energy efficiency, safety, and driving experience.

The eπ brand's Mach E powertrain incorporates an ultra-efficient electric drive system and highly intelligent battery technology.

eπ aims to establish a channel model that aligns better with the customer experience in the new energy vehicle market. It will focus on a three-phase customer service approach, namely the "1+X" network model, with the “1” represents the order center and the “X” represents a combination of order, delivery, or service. Investors can select combinations that suit their individual circumstances.

eπ01 prototype; photo credit: Dongfeng Motor

At the Auto Shanghai 2023 in April, Dongfeng Motor officially launched the eπ brand with its first concept car, the eπ2023. On June 30, the eπ brand saw two prototypes on tool trials, codenamed S73 and S59, roll off the production line. These models are set to enter mass production stages in late 2023 and the second quarter of 2024, respectively.