Industry dynamics

Toyota Yaris L hits the China car market

Publishtime:1970-01-01 08:00:00 Views:21

The new Toyota Yaris L has been launched on the China car market. Price starts at 69.800 yuan and ends at 108.800 yuan. The L is added to differentiate the new car from the outgoing Yaris hatchback. The Yaris L is a much larger vehicle than the Yaris, and Toyota hopes for larger sales as well. The outgoing Yaris never was a great success because Chinese car buyers considered it too small for the money.

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The Toyota Yaris L is made in China by the Guangzhou-Toyota joint venture. The Yaris L is the hatchback variant of the new Toyota Vios sedan that was launched on the Chinese auto market earlier this month. The Vios is made in China by the FAW-Toyota joint venture.

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The Yaris L is powered by a 1.3 with 99hp and 123nm or by a 1.5 with 107hp and 140nm. Both engines are mated to a 5-speed manual or a 4-speed automatic. The Toyota Yaris L will compete with fine cars such as the Honda Fit, the Volkswagen Polo, and the Ford Fiesta.

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