Industry dynamics

BYD-backed DENZA sees first mass-produced DENZA N7 vehicles roll off line

Publishtime:1970-01-01 08:00:00 Views:23

Shanghai (ZXZC)- DENZA, the premium auto brand majority-owned by BYD, has seen the first batch of the mass-produced DENZA N7 vehicles roll off the production line, Zhao Changjiang, general manager of the sales department at DENZA, said on June 20 via his personal Sina Weibo account.

As previously announced during a press conference, the DENZA N7 is set to hit the market in late June and deliveries will begin in July or August.

BYD-backed DENZA sees first mass-produced DENZA N7 vehicles roll off line

Photo credit: Sina Weibo account of Zhao Changjiang

As the first SUV model under the DENZA's brand rejuvenation, the DENZA N7 adopts chips that use 7nm process and is equipped with the DENZA Link super-intelligent interactive cockpit. It incorporates high-perception dual-laser radar hardware and the DENZA Pilot advanced intelligent driving assistance system, forming the three major intelligent technologies of the DENZA N7, namely, the intelligent chassis, intelligent cockpit, and intelligent driving.

In terms of exterior design, the DENZA N7 combines elements from rugged vehicles, coupes, and SUVs. It features a closed-off front face, hidden door handles, through-the-round taillights, and large-sized wheels.

The interior of the vehicle features an AR-HUD instrument panel that displays real-time road conditions, so that the driver doesn’t need to lower or turn his head to check the information on the dashboard or center display.

Furthermore, the model’s entire trims come standard with over 200 luxurious features, including the Devialet sound system, DiSus-A intelligent air body control system, high-power dual-gun supercharging, six-screen connected setup, premium Nappa leather throughout the car, and electric sunshades.

The DENZA N7 began accepting blind orders at this year's Auto Shanghai, and as of June 13, the number of blind orders has already exceeded 20,000 units.