Industry dynamics

Mitsuoka Orochi is selling houses in China

Publishtime:1970-01-01 08:00:00 Views:22

A beautiful black Mitsuoka Orochi, seen in the great city of Zigong in Sichuan Province. The vehicle is used to attract buyers for fancy new apartments, accompanied by a pretty girl dressed in Pink.

Using super cars to sell houses is pretty common in China, especially in second and third tier cities. Earlier on we saw a Ferrari Enzo in Putian, a Bentley Mulsanne & Gallardo & Hummer on a red carpet in Wuhan. Super cars are also used to promote all sorts of other businesses, like karaoke bars and wine shops.

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Another sales girl joins the party.

The Mitsuoka Orochi is a mid-engined mad-sorta-super car that debuted on the 2003 Tokyo Auto Show. Two engines available: a Toyota-sourced 3.3 liter V6 with 233hp and a 305hp 3.5 liter V6 turbo, which is based on the Toyota unit. Both engines are mated 5-speed automatic. Price in China starts at 1.95 million yuan or 317.000 USD, and that is enough money for a very decent house in Zigong.

Mitsuoka arrived in China in early 2012. The mad Japanese brand has dealers in Beijing, Shanghai and Guangzhou. So far we met a white Orochi, two Himiko roadsters and one Galue sedan,