Cadillac launched the MyCadillac app for smartphones today at Auto Shanghai 2019 to bring its new American Luxury brand essence to the service experience in China.

The MyCadillac app is integrated with 21 smart services covering maintenance, value-added service and service extension. It provides an all-around luxury aftersales experience with convenience, efficiency and transparency.

Owners can monitor their vehicles’ condition, track the maintenance process and make concierge service appointments via their cell phones.

“Cadillac is taking our service to an entirely new level," said Andreas Schaaf, vice president of Global Cadillac. "The MyCadillac app offers innovative ways to engage our customers and meet their needs in an efficient and trendy way. In this era, they want high-quality luxury services that save them time and effort – and Cadillac is once again delivering.”

Leveraging OnStar, MyCadillac tracks the real-time condition of vehicles, such as mileage, oil change history and tire pressure. It can send reminders when a certain issue needs to be addressed.

With the remote unlock function, customers can have their vehicles taken care of through Cadillac's door-to-door concierge service without physically being at a dealer. The whole process is trackable on the app.

“Think about it,” said Feng Dan, general director of SAIC-GM Cadillac. “You can park your car at the airport when you take a trip, and have service completed and your car waiting for you by the time you get back.”

By integrating online and offline services, the app is a portal for financing, the Cadillac Owners Club and Cadillac Life souvenir shopping. In the near future, customers will even be able to sell or purchase a certified used Cadillac vehicle via the app.

Cadillac also today unveiled the XT6 for the first time in Asia at its auto show stand. The six-seat large luxury SUV will be available in China later this year. It will be the first localized global large luxury SUV in the market.