Industry dynamics

Renault Brilliance, JD.com ally on O2O automobile business modes

Publishtime:2019/08/16 Views:38

Shanghai (ZXZC)- On March 4, Renault Brilliance Jinbei Automotive Co.,Ltd (Renault Brilliance) and Chinese e-commerce giant JD.com officially signed a strategic agreement that allows both parties to conduct in-depth cooperation in such areas as e-commerce, finance, logistics, aftermarket and IoV (Internet of Vehicles).

Renault Brilliance, JD.com ally on O2O automobile business modes

Ou Li, vice president of JD.com, stated that the online retail group will team up with Renault Brilliance to carry out O2O (online-to-offline) business modes with a trial effort to joint launch new car models. In addition, they are going to execute the innovative marketing mode integrating the gene of Internet and the creativity of human brain.

At the ceremony, the automaker announced that its 7-seater intelligent SUV—Guanjing will be co-launched with JD.com in April. The online presale of the new model is about to start in late March at the carmaker's flagship store based on JD.com's platform.

As the first SUV product launched after the establishment of Renault Brilliance joint venture, the Guanjing made its debut at the 2018 Auto Guangzhou.

Renault Brilliance, JD.com ally on O2O automobile business modes

Large size single banner air intake grille is adopted on the front face of the view, which meets the aesthetic needs of large size 7-seat SUV consumers. The irregular headlamp modelling for both sides looks pretty sharp, according to the automaker's official introduction. 

Renault Brilliance, JD.com ally on O2O automobile business modes

The length, width and height of the scenery reach 4745*1820*1790mm, the wheelbase of 2,780mm is matched with 2+2+3 seat layout. The second and third rows of seats of the new car can be folded, which can create a large space of 1500L and provide users with more diversified use layout and imagination space. At the same time, The Guanjing has a large panoramic skylight of 1050mm*680mm, which provides users with a broad view of the sky and the sea.