Industry dynamics

Nissan to launch NV200 taxi in China (?)

Publishtime:1970-01-01 08:00:00 Views:25

A Nissan NV200 MPV in taxi colors, seen parked on a street in central Beijing. Nissan has scored great victories with the NV200; New York and London have selected the vehicle to become their new standard-taxi. The photos indicate Nissan has plans to try something similar in China.

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This particular vehicle is a demonstration model; note NV200 license plate and the NV200 sticker on the door instead of a taxi company’s name.  Most taxis in Beijing are Hyundai’s, made locally by the Beijing-Hyundai joint venture. ‘Beijing’ is short for Beijing Auto Industry Corporation, or BAIC. The biggest shareholder in BAIC is the Beijing government.

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Hyundai so has an extremely strong position in the taxi market in the capital, but environmentally conscious government officials think the China-made Hyundai’s are too dirty, and are calling for change. Nissan so might have a small chance if they can sell a very clean NV200 taxi, preferable a hybrid. The NV200 is made in China in faraway Zhengzhou, by the Zhengzhou-Nissan joint venture, but they don’t offer anything green yet.