The Citroen DS Wild Rubis just debuted on the Shanghai Auto Show. More on the car in a minute. The pictures of the DS Wild Rubis are not that good. That is not our fault. It is Citroen’s fault. See that X%&* purple-light ornament reflecting in the window? Bad memories! With that thing hanging right above the vehicle it is just impossible to get one shot right.

See how low it hangs?

Design however is very good. Strong straight lines a welcome departure from French softness. Fat chrome strip going down at C-pillar an interesting feature. Huge wheels always good. The production version of the DS Wild Rubis will be based on the Citroen DS5, and it will likely be called DS X7.

The Citroen DS5 and the DS X7 will be made in China by the Chang’an-PSA joint venture. The China-made DS5 will debut on the Chinese car market in the third quarter of this year, the DS X7 will follow in 2014.

As if that light wasn’t bad enough. Suddenly a group of men in suites appeared to block the lenses even more. What is Citroen trying to hide here? The DA Wild Rubis Concept is ‘powered’ by a plug-in hybrid system based around a 225 1.6 turbo and a 75hp electric motor, good for a combines 290hp. All right & done that; the production version will get the 163hp 1.6 turbo that also powered the DS5.