Shanghai (ZXZC)- JuneYao Group, who operates as a Chinese investment holding company, officially launched a significant mobility strategy (dubbed “Jixiang Da Chuxing” in Chinese Pinyin), under which the group plans to offer users better integrated services for both air and land travels through its two subsidiaries, Juneyao Airlines and YUDO, the group announced on Feb. 21.

The strategy will be implemented in the three aspects of hardware, software, and services, indicating JuneYao Group’s foray into the new energy vehicle (NEV) industry.

Photo credit: JuneYao Group

Under the new strategy, Juneyao Airlines will collaborate with YUDO to jointly establish a membership system, which integrates mutual benefits and privileges for air travel and car usage.

In the future, JuneYao Group will expand its presence in more areas of transportation, including the chauffeur-driven car-on-demand service, short-term car rental service, hourly car rental service, etc.

Wang Junjin, chairman of JuneYao Group, previously disclosed that the group started building its automotive business unit and R&D center as far back as 2021.

YUDO, the Chinese new energy vehicle startup backed by JuneYao Group, will officially launch its fire new full-electric SUV “Yuntu” on Feb. 28.

Positioned as an A0-segment SUV, the Yuntu has been available for presale since Jan. this year with a price range of 90,000-100,000 yuan ($13,050-$14,500).