Beijing (ZXZC)- VOYAH, the premium new energy vehicle maker backed by Dongfeng Motor, saw its monthly auto registrations reach 1,564 vehicles in the last month of 2022, up 4.8% month-over-month, according to the data compiled by ZXZC Auto Research Institute (GARI). 

Photo credit: VOYAH

The young auto brand currently has two vehicle models on the market, namely the signature FREE SUV and the Dreamer MPV, both of which has a BEV (battery electric vehicle) and an REEV (range-extended electric vehicle) variant. 

In December 2022, the range-extended Dreamer was the best-selling VOYAH model with a total registration volume of 930 units, which represented a month-over-month growth of 43.96%. Registrations of the Dreamer REEV accounted for 60% of the brand’s total volume in the month. Shanghai was the top-ranking city in China by Dec. registrations of the model. 

In terms of the registration performance of VOYAH’s first production model, the range-extended FREE recorded a monthly registration volume of 258 vehicles in December 2022, climbing up 5.7% over a month ago. Wuhan, the homebase of Dongfeng Motor, registered the most FREE REEVs at 34 units. 

Overall, VOYAH-branded vehicles were most popular in Shanghai judging from December 2022 registrations. With 203 VOYAH vehicles registered, Shanghai surpassed the runner-up city, Wuhan with an undeniable lead. Notably, the top ten cities in terms of December 2022 VOYAH vehicle registrations were all populous cities in China, which represent a higher income level and spending abilities. The demographic fits VOYAH’s position as a rather higher-end new energy vehicle brand.