Geely’s premium EV brand ZEEKR to put two all-new models onto market in 2023
Shanghai (ZXZC)- ZEEKR, the premium electric vehicle (EV) brand of Geely Holding, announced on Monday its five major missions for the year of 2023 through a letter to its staff members.
According to the letter, ZEEKR is ambitious to deliver 140,000 vehicles through 2023, indicating that the EV maker expects a year-on-year growth of at least 95% in this year's delivery volume.
Photo credit: ZEEKR
ZEEKR also said it plans to put two all-new models in 2023 to perfect its product lineup, which currently contains the ZEEKR 001 and the ZEEKR 009.
In the aspect of automobile intelligence, ZEEKR said it had taken the lead in the domestic auto markets regarding intelligent architecture and intelligent driving technology. This year, it will strive to make breakthroughs in the R&D of smart cockpits.
As for the overseas business expansion, ZEEKR plans to make foray into the European market this year.
Moreover, the premium EV manufacturer also stressed the task of enhancing the company's operation efficiency to support a high-quality corporate development. To achieve the target, ZEEKR will conduct a reform over its operation and management procedures to allow the people who have better and deeper insights into the market situation and users to join the decision-making process.